DTLR Radio

On air is a mix of hip-hop, R&B and current urban sounds tied closely to street culture. DTLR Radio is a US-based English-language station that grew out of the DTLR retail network, broadcasting both online and across hundreds of in-store locations nationwide. The format reflects contemporary Black music culture, with an emphasis on what’s moving right now rather than genre boundaries.

DTLR Radio works as an in-store music experience and a lifestyle stream, combining DJ mixes with short segments on fashion, entertainment and upcoming events. Music sits at the center, supported by voices and context from the same world as the audience. The result feels closer to a curated shop floor soundtrack than a classic radio station, grounded in everyday urban culture.